2017 will be the year of Pantone’s colour of the year Greenery (15-0343 TCX), “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore, and renew. “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalise, and unite, Greenery symbolises the re-connection we seek with nature, one another, and a larger purpose.” says Pantone Colour Institute executive director Leatrice Eisenman.
This year, Pantone is putting forth a message of positivity and rebirth in the wake of a gruelling election, a rise in hate crimes, economic uncertainty and anxiety about the environment. “Our lives are accelerating even faster, tech is more overpowering, and the global climate is more complex, “The big macro driver here was getting back to nature.” a message from Laurie Pressman, vice president of the Pantone Colour Institute.
What strikes me about the the colour Greenery is that it’s an artificial-seeming yellow-green and is the colour of the super-food match green tea and granny smith apples. Taken in sum, I think the colour is an appropriate choice for 2017. There’s a drive—and desire—for freshness, but there’s a tinge of sourness, much like biting into a Granny Smith. “It’s a yellow-based green that gets its warmth and energy from the sun—a hotter green, a reassuring green, a life-affirming colour,” Laurie Pressman says. “This wasn’t meant to be soothing. This was meant to be bold. We’re living in a time where you voice needs to be heard.”
Open spaces in interior and exterior design and floor-to-ceiling windows allow the green outdoors to become part of a room’s backdrop and ambience. Adding Greenery through living walls, terrariums, botanically-themed wallpaper, paint, accent furniture and decor provides respite and breathing space. A Greenery-painted wall or piece of furniture delivers a pop of colour, with the added benefit of creating the illusion of nature indoors. Bringing the outside in, the shade – like the plant life it represents – can improve self-esteem, reduce anxiety and heighten awareness of one’s surroundings.
Please leave your comment as I would love to hear your thoughts of the colour Greenery.